You transfer securities to the American Red Cross.
The Red Cross sells your securities and uses the proceeds for its programs.
Benefits
You receive gift credit and an immediate income tax deduction for the fair market value of the securities on the date of transfer, no matter what you originally paid for them.
You pay no capital gains tax on the securities you donate.
You can direct your gift to a specific fund or purpose.
You can have the satisfaction of making a significant gift now or funding a life-income gift that benefits the Red Cross later.
